Monthly Archives: May 2013

Home Sellers…What’s that Smell!?

Those fresh-baked cookies sure do smell good, but will they help you sell your home? The answer may surprise you!

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Image from www.wsj.com

Eric Spangenberg, dean of the college of business at Washington State University, and his co-authors recently conducted a study in Switzerland to determine just how much people’s spending is influenced by smell. The results? Turns out, the more complex the smell the less likely people are tend to spend money.

After studying 402 people for 18 days in a home-decor store, the researchers found that people spent, on average, 31.8% more when the store was scented with a simple orange smell vs. a complex blend of orange, basil, and green tea. Even more interesting, was that shoppers actually spent more when there was no scent present at all!

These findings fly in the face of common thought about the relationship between sales & smell especially in regards to real estate. Homeowners are often coached to create pleasing smells when potential buyers visit to encourage them to buy. However, according to Spangenberg, complex smells such as baked goods and potpourri may produce the opposite effect. Spangenberg says this has to do with the fact that even pleasant complex scents can be a distraction to buyers who subconsciously devote time and energy trying to determine what the smell is rather than focusing on the product, or in this case, the home.

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Image from www.wsj.com

So how should you use smells to help encourage, rather than discourage the sale of your home? Spangenberg recommends using natural, simple scents such as lemon, orange, pine, or cedar, and encourages people to think about what makes sense in the environment of your home. For example, pine might work well for a mountain cabin, but would be out of place, distracting, and therefore discourage the purchase of a beach house.

So, if you’re selling your home, take a few minutes and assess the smells buyers smell when they walk through your door. Though we can’t make any promises, it may  make a difference between a casual looker, and a motivated buyer!

See the entire article here.

 

 

Meet Michelle, Our Home Staging Professional!

If you’ve listed a home with us, you know the importance we place on staging your home to sell. Why? Because, simply put, when properly staged, homes sell for more money and in a shorter amount of time, which is great for everyone! Since this is such a vital part of our listing process, we thought you might want to meet the person behind the scenes that makes our beautifully staged homes a reality. So, without further adieu…meet Michelle, a wonderful addition to the Mallett Integrity Team!

Q.) Tell us a little about yourself and your experience as a home stager.

A.) Although I’ve been in the Austin area off and on since 1986, it’s only been three years that I have been able to call Dripping Springs home. I have been married for almost 20 years and I am a proud mother to three daughters. The love of decorating began in my teens. Quite often I would move furniture around and reorganize my room. Probably not typical teen behavior and no surprise to my family when I began my staging and interior restyling business, “Originally Inspired.” I’ve actually been full circle on the staging wheel. Several times I was the home seller preparing my own home for listing. I also spent 16 months as a home manager, living in three different vacant listings within that time, while

Living Area Prior to Staging

Living Area Prior to Staging

Living area after staging

AFTER

keeping them staged until sold. I have also been through the process of several home builds, including custom, and the design and material selection that each entail. Now I get to do what I LOVE on a daily basis and assist clients in getting their property ready for the market.

Q) What do you like most about home staging?   

A.) What I love about home staging the most, is the transformation of the space and the confidence and satisfaction it brings the client. Even the smallest transformation can make a huge impact. That impact benefits the home seller, the agents and even helps the buyer visualize how their own furniture may arrange in the home. I get to be a part of that process and it’s rewarding to me personally and a positive experience for all involved.

 

Q.) Why should someone use a home stager when selling their home?

A.) Staging helps sell homes.  It’s about setting a tone in a home that is appealing to abroad, target market of potential buyers in order to get your home sold as quickly as possible and at top dollar. When getting a house ready for the market I remind the client that changes made are not about their style or decorating ability, so it’s never personal. We aren’t decorating to stay, that’s personal. We are decorating in order to move on to that

An empty dining room becomes warm & inviting.

An empty dining room becomes warm & inviting.

next space that is waiting to be decorated to your personal taste and desires. Most stagings do not require the home owner to purchase anything. Usually, the stager is able to re-merchandise existing furniture and decor. Selling your home can be a stressful time and a stager helps in minimizing the sellers stress so that time can be spent doing other projects. We come in, figure out our plan and we make it happen.

BEFORE & AFTER of a Gameroom area

BEFORE                                                                                                             AFTER

Q.) What are some easy things people can do to keep their home organized & “show ready” (whether they’re selling their home or not!)

A.) Whether you are selling a home or not, there are many things you can do to keep a home “show ready”.  Investing in bins and nice storage containers are a must.  Kids toys, magazines, personal papers and other loose items quickly become cluttering and troublesome to the eye if not contained.  Rule of thumb, less is more.  Find one, maybe two focal walls in a room (depending on how large the room is), not every wall needs to be decorated. Keep counter tops in kitchens and bathrooms at a minimum with appliances, toiletries and personal items.  Store items that aren’t used daily in a cabinet or drawer or group into a basket that can be stowed and pulled out while in use. Make it an annual must to go through the garage, cabinets, closets and de-clutter by donating, selling or throwing away.  These tips will help you stay prepared if your listing and thankful someday if you do. to.

Dripping Springs H.S. Ranks on Newsweek List of Top Schools

Picture credit www.acitexas.com

Picture credit www.acitexas.com

Dripping Springs High School again is featured on the Newsweek list honoring “America’s Best High Schools.” The list highlights the best 2,000 high schools that “have proven to be the most effective in turning out college-ready graduates,” according to the publication.

Newsweek magazine ranked DSHS 519th on its top-2,000 nationwide list. The methodology that determined the ranking was based on six components: graduation rate (25 percent), college acceptance rate (25 percent), AP/IB tests taken per student (25 percent), average SAT/ACT scores (10 percent), average AP scores (10 percent), and percent of students enrolled in at least one AP/IB course (5 percent).

In Texas, DSHS was the 54th-highest rated high school, but when looking at comprehensive 4A schools, Dripping Springs was fourth. To view the entire Newsweek List, see: http://www.thedailybeast.com/newsweek/2013/05/06/america-s-best-high-schools.html.
In last year’s Newsweek poll, Dripping Springs was #483 nationally and 39th in Texas. The Newsweek ranking is the third national ranking of high schools that has been released recently, and the only one of the three on which DSHS did not register a significant increase over 2012 rankings. The Washington Post’s annual “High School Challenge” ranking listed Dripping Springs at #525 nationally and #62 in the state of Texas. U.S. News and World Report ranked DSHS 58th in the state of Texas and #529 on the national list.

Visit the Dripping Springs ISD website here

What will 1 million buy in Dripping Springs/Driftwood??

Listed at $1.195 million, this 5860 sqft Driftwood home on 5+ acres has it all! Gameroom, Horse Facilities, Custom Pool & Fire-pit with outdoor shower and kitchen, perfect for entertaining. Enjoy the spectacular Hill Country views from 6 balconies/porches. This is true, Hill Country Elegance at it’s finest. Want to know more? Click here.

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